We never get tired of foods that give us a funny feeling. Like mustard that sends a shockwave through our skull. Like carbonated drinks with a playful fizz in every sip. It’s not necessarily the flavor that sets us on fire; it’s the sensation that does the magic. For those in the food industry, creating a sparkling sensory experience would be key to crafting a killer product. This is precisely what inspired Yao to start 50Hertz, a brand featuring the unique taste of Sichuan Pepper. Don’t mistake it for the fiery red chili pepper you typically see in a Sichuan dish; it’s the small round berry that hides in the plate.

In this episode, Lulu talks with Yao Zhao, the founder of 50Hertz Tingly Foods. They explore what makes Sichuan pepper special, how well it has been received in the US market, and how it can make mealtime more exciting.

You’ll hear about:

• What was the founder’s ‘aha moment’?
• What’s the science behind Sichuan pepper's buzz?
• How did Yao get his early customers?
• How did Yao get customers to repurchase?
• What goes with Sichuan Pepper oil?

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Twitter/Instagram: @dedicatedfm

Email: dedicatedfm2022@gmail.com

Music Credits:

Daystar - Baby Whale's Dream

Pucca - Episode 18

Try It Out

https://50hertzfoods.com/