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Emily is the Founder of Untangle, the go-to app for all of life's hard events. From sorting the mess of paperwork after a bereavement, to finding a community of other grief-stricken individuals, Untangle is there to help everyone get through the tough times. Featured in the Evening Standard and boasting <500k followers, Untangle is going from strength to strength as they now embark their new crowdfunding campaign.

But of course, it wasn't always that successful... In this episode, Steph and Emily discuss:

👼 Building a business around lived experience vs the market opportunity 👼 The validation process and data-driven tests along the way👼 Emily's accelerator experience and reason for choosing Zinc👼 Decision-making around tech stack for new startup (hint: Emily went with OTS)👼 Finding PMF (product-market fit)

Untangle is crowdfunding! Get in on the action here: https://untanglegrief.com/coowners-club/

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