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Ep53 My next guest is Founder and CEO Barekind Socks , the business she started with £1000
Lucy Jeffrey, the founder of Barekind Socks , joins us on Trailblazers Experience to share her incredible journey from HSBC banker to bamboo sock entrepreneur dedicated to saving animals. Inspired by a heart-breaking video of a turtle with a straw in its nose, Lucy left her corporate job during the COVID-19 pandemic to pursue her passion for conservation. Listen to her story of how stainless steel straws turned into a mission-driven brand with impressive revenue milestones and partnerships with over 30 animal conservation charities.

Lucy dives deep into her entrepreneurial journey, recounting her childhood efforts to support WWF and her recent venture, Candid Founders, aimed at helping other brands grow. We explore cultural attitudes towards failure in the UK and US, and the mixed reactions Lucy faced when she left her stable job. She highlights the real-world skills learned outside traditional education that have been vital in her journey, and how she's managed to fund and grow her business with limited financial backing.

Building a community-focused brand isn't easy, but Lucy sheds light on the importance of authenticity, obtaining B Corp certification, and creating meaningful relationships with conservation charities. From managing cash flow and inventory challenges to the joy of team expansion and the value of mentorship, Lucy's story is both inspiring and educational. Tune in to learn about the impact of purpose-driven business and how you, too, can turn your passion into a meaningful venture.

Find Lucy
Linkedin : Lucy Jeffrey | LinkedIn
Instagram @barekind @lucyjeffrey
Youtube : Candid Founders Podcast https://youtu.be/uJRCwqjZIEY?feature=shared

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