For the next several episodes, we’re partnering with Chorus America to bring you a sneak preview of what’s coming up at  the Chorus America Annual Conference, being held this year in our home town, San Francisco! We hope you’ll enjoy this opportunity to get to know a bit more about the conference’s speakers and their areas of expertise, and especially to get to know these folks on a personal level. 

Today’s episode is with Karen Hopper, the Associate Director of Performance Strategy at Razorfish, where she helps Fortune 100 clients make smart decisions about their creative marketing using data.  Karen will be leading the session “Unleash Your Fundraising With Digital Scale,” and today we’ll get a small taste of what Karen’s session will be all about. 

We hope to see you in San Francisco for the Chorus America Conference, May 31 - June 2, 2023. More information is available at chorusamerica.org.  

Music excerpts: 

• Alleluia, by Jake Runestad, performed by Kantorei, directed by Joel Rinsema
• Before Spring, by Mari Esabel Valverde, text by Amir Rabiyah, performed by Cantus

Episode references

• Chorus America conference
• Karen Hopper
• Jason Max Ferdinand Singers
• Andy Crestodina
• Kantorei
• Cherry Creek Schools
• The M+R Guide to Effective and Ethical Direct Response Creative
• Choral Arts