Summary

In this episode, Tony Porter discusses the importance of crafting persuasive titles and descriptions for podcast episodes. He emphasizes the need to win the play and grab the attention of listeners in a crowded podcasting landscape. Tony explains that the title and description should be clear, specific, and unique, and should highlight the value and usefulness of the episode. He also touches on the importance of search engine optimization (SEO) and provides tips for optimizing episode packaging for humans. The episode concludes with a mention of upcoming topics on promoting podcast episodes.

Takeaways

Crafting persuasive titles and descriptions is crucial for winning the play and grabbing the attention of listeners.

Episode titles should be clear, specific, and unique, and should highlight the value and usefulness of the episode.

Descriptions should provide a teaser that builds upon the title and entices listeners to press play.

Search engine optimization (SEO) is important for making your podcast discoverable.

Promoting podcast episodes on social media and through email can help increase visibility and engagement.

Sound Bites

"We've got loads of competition and very little time. Our episodes must win quickly, must win that play quickly."

"Crafting the perfect title for your episode. We call it the perfect title, some call it persuading the title. Your episode title has to have one goal and that's to make listeners press play."

"Your episode title has to be top notch. Your podcast can be killer, but if your title is not something that somebody wants to look at or listen to, nobody's going to look at or listen to."

Chapters

00:00 Introduction and Overview

03:22 The Challenge of Getting Listeners to Press Play

12:01 Crafting Persuasive Episode Titles

14:31 Writing Effective Episode Descriptions

26:28 Promoting Podcast Episodes: Social Media and Email Strategies

28:45 Conclusion and Call to Action

Keywords

podcasting, episode titles, episode descriptions, winning the play, persuasive packaging, search engine optimization (SEO), promoting podcast episodes