In this quickie episode we're features 20 easy to use BEHIND the Scenes Content Ideas to create mega connection and trust with your customers! You can use these for Instagram or Tiktok!

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10 THINGS THAT DISNEY DOES EVERY DAMN DAY THAT MAKE THEM A CULT BRAND

( And Why You Need To Pay Attention, Learn And Implement To Your Own Business)

Lets talk about, The OG of cult brand- Disney World.

Last week I spent two days in Disney World and the entire time I was there, I was legit making a mental list of all the incredible things Disney does so well. I was absolutely BLOWN AWAY at how much Disney works hard to create the most unforgettable experience for its customers and that shined through my entire trip so clearly. Not a single detail is forgotten by this brand.

Yes it's not technically a product brand BUT it's literally the bestest and most powerful example of what a modern cult brand is today.

Grab my new book, Customer Obsession

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This week we are doing a female founder story, featuring Sena Wheeler, CEO of Sena Sea, a multiple seven figure subscription business. Sena Sea, a family-run business that brings the best of wild Alaskan fish straight to your doorstep. Founder Sena Wheeler shares her journey from a fifth-generation fishing family to pioneering online seafood delivery. Discover the challenges, triumphs, and the unique approach that sets Sena Sea apart in the sustainable seafood industry. Featured Guest: Sena Wheeler, Founder of Sena Sea

Key Points Covered:

1. The Origins of Sena Sea: Learn about Sena's deep-rooted connection to fishing, her transition from a career in food science to entrepreneurship, and the pivotal Thanksgiving drive that sparked the idea for Sena Sea.
2. Challenges of Starting an Online Seafood Business: Sena discusses the initial hurdles, including setting up an online store, shipping logistics, and the importance of quality and sustainability in their products.
3. Growth and Marketing Strategies: Discover how Sena Sea utilized farmers' markets for direct customer feedback, built an engaging email list, and leveraged blogging to drive organic traffic and educate customers.
4. The Power of Email Marketing: Sena emphasizes the role of personal storytelling and consistent communication in building customer loyalty and driving repeat business.
5. Subscription Service and Customer Retention: Hear about the introduction of a subscription model, the benefits of recurring orders, and strategies for customer retention.
6. Future Plans and Expansion: Sena shares insights into upcoming initiatives, including exploring affiliate marketing, targeting a younger demographic, and enhancing their email marketing workflows.

Where to Find Sena Sea and Their Wild Alaskan Fish:

• Website: www.senasea.com
• Join the Email List: For exclusive offers, recipes, and a glimpse into the life of a fishing family.
• Cook like a fisherman's wife cookbook available for free on https://senasea.com

Grab my new book, Customer Obsession

www.kerriefitzgerald.com/services

Book a 1:1 call with me https://www.kerriefitzgerald.com/strategycall

Follow Kerrie on Instagram

www.kerriefitzgerald.com

www.kerriefitzgerald.com/services