Educated Artistry By cover art

Educated Artistry

By: Kayla Hertz
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  • Summary

  • Meet your new podcast bestie! Listen along as lash artist and entrepreneur Kayla shares knowledge, perspective and insight into the many facets of the Beauty Industry from her 8 years of experience. Enjoy the variety of guests Kayla brings on to have transparent conversations and help your beauty business THRIVE! Created to help and inspire you to make the best educated decisions for your own beauty business career.
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Episodes
  • Content that Counts: Engagement over Virality, SEO Tips and Embracing YOU in your Content with Cynthia Aceituno | EP 127

    Content that Counts: Engagement over Virality, SEO Tips and Embracing YOU in your Content with Cynthia Aceituno | EP 127
    May 8 2024

    Welcome to this weeks episode of Educated Artistry!

    Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams

    We Cover:

    • The Tik Tok Ban Update
    • Becoming a social media manager for beauty businesses
    • Embracing YOU in your content
    • SEO tips and startegy
    • Building confidence in front of the camera
    • How to ACTUALLY measure if your content is successful

    FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/

    FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit

    KAYLA IG: https://instagram.com/kkartistry_

    KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz

    EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

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    47 mins
  • The Death of The Lash Industry?

    The Death of The Lash Industry?
    May 1 2024

    Welcome to this weeks episode of Educated Artistry

    Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!

    We cover:

    • My observations from the cleint perspective
    • Why DIY lashes will never replace lash extension services fully
    • Upholding a luxury experience
    • How the industry is evolving and how you can evolve with it
    • FREE ways you can elevate your customer experience

    Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299

    https://lashbizbabesacademy.teachable.com/a/aff_tcxs6r7t/external?affcode=1259281_yjgdhfnn

    My Lash Bed Set Up

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    29 mins
  • Building a Clientele that withstands Economic Downturns with Lacey Salem

    Building a Clientele that withstands Economic Downturns with Lacey Salem
    Apr 3 2024
    Welcome to this weeks episode of Educated Artistry! Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. She opened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area. Today we cover: - Building a clientele that can withstand economic downturns - How to market and find high end clients - The power of building connections within your community - The client experience LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply LACEY WEBSITE: Www.lashandestheticsupply.com

    KAYLA IG: https://instagram.com/kkartistry_

    KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

    EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

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    41 mins
Art Leadership Economics
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