Email writing can be a powerful tool in a salesperson's arsenal. It’s a great way to nurture leads, establish trust, and build relationships with potential customers. But, like any tool, it’s only useful if you know how to use it properly. It can be tricky to know what to say in an email and even more difficult to make sure your emails get read and responded to. What are some tips and tricks for writing emails that get read and get results?

In today’s episode, Rusty and Ron talk about email writing as one of the fundamentals of prospecting and salesmanship. They will discuss in detail the tips and tricks for writing subject lines that draw people to your emails, how to write a solid email body, and how to end an email effectively.

Enjoy!

In This Episode

01:38 - Why email isn't the only way to prospect

03:56 - What people think about emails

05:29 - Tips and tricks for writing subject lines that get people to read your emails

• Never use more than four words in the subject line
• Asterisks as the number one punctuation that gets the highest response
• No number in a subject line is good
• Use your own company name
• The number one thing in subject lines that produces the most response rates 
• Flattery and direct asks work really well in subject lines
• Influence and persuasion language are not good
• In terms of emotion, neutral tones had the highest response rates
• Do not use the word 'you' or your'

18:48 - The tips and tricks to creating an effective email body

• The greeting lines
• Personalize what you're saying
• Do not use big words for the sake of sounding smart
• Bullets and dashes have a below-average response rate on emails
• Use call to action | ask a question
• Avoid hyperlinks

34:53 - The best ways to work on signatures

Favorite Quotes

03:18 - "One person can sit down and write a great series of emails. But there's a reason why you need to hire a sales force of people because when you get organized, you target the right people, you prospected them, you get the right multi-threaded cadence, you engage, you use your human connection, and you personally engage with people, that's how you get results, not by robo-bombing everybody." - Rusty Jensen

07:17 - "One of the things psychologically that happens when I look at my emails is if I think the email is from a bot or it's not a person, it actually releases some endorphins into your body when you delete it, like deleting your emails, it makes you happy." - Ron Halbert

19:10 - "You're not trying to sell them through an email. As a salesperson, the whole goal is to get them on a call. Email should facilitate a conversation." - Rusty Jensen

24:19 - "You want to really be subtle in terms of how you engage. You don't use a lot of big words. You don't want to use vocabulary words or ways of framing things to where you sound really smart. This isn't like a college paper. This is a conversational piece." - Rusty Jensen

31:38 - You should ask one question. You should never ask two. So, one question should be included in every email you send, but more than one question is not good. It's just too much people aren't gonna respond." - Ron Halbert

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Rusty Jensen on LinkedIn

Ron Halbert on LinkedIn

The Sales Prescription on LinkedIn

Conga Website

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