In this episode of the Marketing CLARITY Podcast, I'm joined by Jeff Greenfield (Co-Founder and CEO of Provalytics), as we navigate the changing landscape of digital marketing. Get ready for a deep dive into Google Analytics 4 (GA4) and the decline of third-party cookies - how are these changes impacting the marketing industry, and what does it mean for your marketing strategies?

You'll hear expert insights on the potential challenges and opportunities that come with the shift to GA4 and the demise of third-party cookies. It's not all data doom and gloom—this episode will inspire both marketers and business owners to explore new creative ways to analyze and target audiences, with a renewed focus on storytelling and branding.

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IN THIS EPISODE:

0:00 - History + Evolution of Google Analytics

11:22 - Impact of GA4

16:12 - Why Digital Ads Are Not Effective

28:26 - The Attribution Problem

43:39 - The Impact of Safari's Major Privacy Update

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For show notes and to listen online: https://www.marketingclaritypodcast.com

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