• Empathy-Driven Social Media Listening (w/ Sara Chi)

  • Jul 9 2024
  • Duración: 44 m
  • Podcast

Empathy-Driven Social Media Listening (w/ Sara Chi) Por arte de portada

Empathy-Driven Social Media Listening (w/ Sara Chi)

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • Sara Chi, Global Lead, Social Insights COE at the Royal Bank of Canada discusses her background in analytics and how she transitioned into social media measurement and analytics. She emphasizes the importance of engagement as a key metric and the need to understand the context of sentiment analysis.

    Sara also highlights the value of social listening in reputation management and crisis response. She advises organizations to start listening and reacting quickly to both negative and positive conversations. Sara shares examples of brands that have successfully leveraged social media for earned media opportunities and emphasizes the importance of empathy in social media listening.
    Más Menos
activate_primeday_promo_in_buybox_DT
Marketing Economía
Más Menos

Lo que los oyentes dicen sobre Empathy-Driven Social Media Listening (w/ Sara Chi)

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles