• Employer brand is struggling, when the product has emotions and surface level fluffy stuff.

  • Sep 27 2022
  • Length: 34 mins
  • Podcast

Employer brand is struggling, when the product has emotions and surface level fluffy stuff.

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  • Summary

  • Small talk: 00:30 - 4:00
    What is EB there to do: 6:26
    You don't control the narrative when 'the product' has emotions: 9:16
    Is EB really just a surface-level exercise in its current format: 11:10
    Signals from a business perspective: 14:35
    The in-house EB person who thinks EB is done: 15:45
    New role in recruiting: 17:55
    Recruiters should be learning the fundamentals of content marketing: 21:30
    One opportunity for EB people: 29:30
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