• Enable Great Marketing With Revenue Clarity

  • Jul 8 2024
  • Length: 28 mins
  • Podcast

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Enable Great Marketing With Revenue Clarity

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  • Summary

  • Your revenue projections are your firm's crystal ball.

    If your backlog, pipeline, and projections are organized, it can position your firm in a way to do healthy, proactive marketing to win highly profitable work.

    In this episode, John and Mark break it all down:

    • How marketing can make both a short- and long-term pipeline impact
    • How marketing's goal should be different for active, passive, and future buyers
    • How niche specialization can lead to higher margins
    • How revenue projections can impact recruiting and resource allocation
    • The concept of splitting the funnel into vertical segments
    • Why you should over-invest in marketing for new or emerging verticals

    www.breakingbizdev.com
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