This episode of Entrepreneur Elevator Pitch may be about child-centric products, but no one is kidding around when it comes to cash. Contestants came ready with serious pitches — and serious funding requests. Will anyone score the hundreds of thousands they're seeking to grow their business?

There are many factors at play that can sway an investor's decision, including this critical pitch component highlighted by Netflix co-founder Marc Randolph: "A product can't just be useful — it has to be something that a lot of people want."

Season 11 of Entrepreneur Elevator Pitch is presented by Amazon Business.

Entrepreneur Elevator Pitch is back for season 11! Our investors are ready to sink their teeth into the next big thing, so we identified three food entrepreneurs to tempt investors with tasty deals. Will they bite? Hear the episode to find out.

Contestants step into the elevator and have just 60 seconds to pitch their company. If our investors like what they hear, the elevator doors open and our contestant steps out of the frying pan and into the fire for an intense negotiation that could end with a life-changing investment. If the investors don't like what they hear? The elevator is sent down to the ground floor, and the entrepreneurs leave empty-handed. The only thing higher than our penthouse boardroom is the stakes!

Welcome back to the elevator. Going up! #ElevatorPitch #Entrepreneur

Season 11 of Entrepreneur Elevator Pitch is presented by Amazon Business.

This past season on “Elevator Pitch,” Alexandra Baker, the founder of In the Kitchen with Alexandra, pitched her condiment Pikliz (pronounced "pick-lees") to our board of investors. While they didn’t bite on her ask, they were so fired up by her passion that they awarded her $10,000 from Amazon Business.

Alexandra sat down after her successful ride on the elevator to discuss her pitching strategy and the growth of the globally inspired foods industry.