Today's guest is Carrie Sporer, co-founder of haircare brand Swair. With enthusiasm and humor, Carrie shares the lessons she learned while conquering product launch hurdles. As she says, putting out fires is part of being an entrepreneur. Carrie also talks about how traditional PR can help build consumer trust for new brands, and shares her experience of participating in Target's Accelerator Program. You can find Swair's products at https://www.swairhair.com/

When Lori Kranczer couldn't find non-irritating products for her children with skin sensitivities and sensory concerns, she created Raising Junior with a mission of formulating clean products and partnering with nonprofits to support children with special needs. Hear Lori's story and her advice for entrepreneurs just starting out. Raising Junior's first product is a 2-in-1 Shampoo and Body Wash with a clean formulation, available at or on Amazon.

Today's guest is Amy Marks-McGee, founder of Trendincite, a fragrance and flavor marketing company based in New York. Trendincite offers market research, trend reporting, and sensory excursions to stimulate creativity and inspire new product ideas. Amy gives us a behind-the-scenes peek into how the fragrances and flavors we experience daily in consumer packaged goods are chosen and developed, and shares the top fragrance and flavor trends of 2024.