If you ask Tara Palacios about her passion for small businesses and entrepreneurship, she may answer you, “Small business is my schtick.” With a background in marketing and PR in the private sector and a stint helping her father reinvent his own career, Tara followed her gut, moving to a role where she could use her honed skills to help businesses in the community grow. After joining Arlington County over twenty years ago and eventually founding the BizLaunch initiative, she’s never looked back.

Tara’s interactions with her clients often start when they bring her a dream. The work then begins: molding that dream into a reality, assessing the sustainability of the business, moving the plan forward through tangible and calculated actions, making valuable connections, and working through the challenges that inevitably arise. Tara and her team lift up their clients with the tools, resources, and, maybe most important of all, support and encouragement, while entrepreneurs turn their dreams into viable businesses that support the Arlington community.

Tara sees the entrepreneurs and small business owners she works with go through the highs and lows of starting a business, and she empowers them to be successful. Throughout the episode, Tara speaks to the importance of helping people get out of their own way, without judgment, allowing their ideas to grow. Tara talks about the ideal candidate and how crucial it is for people to be willing to receive feedback to make their dreams a reality. And the joy her clients feel when that ribbon is cut or the goal is achieved. Tara brings joy to every person she leads, every entrepreneur in the Arlington community and beyond she works with, and certainly brought joy to this episode of the podcast.

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