• Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024

  • Feb 12 2024
  • Duración: 8 m
  • Podcast

Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024

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  • Resumen

  • For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business?


    In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and should be built on content!


    I also explain the four ways marketing can add value to the bottom line. Most people assume there's only one way - to drive new client acquisition. But with an expanded view of the strategic role content can play, and a commitment to it, you can literally add multiple new streams of cashflow, changing your business altogether.



    ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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    📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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    🎓 eLearning Academy: https://t.ly/u0Dk5

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    🌐 Articles: https://michaelbecker.org/articles/

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