• Ep. #110: ­­Move to a Decentralized, Distributed Branded Newsroom

  • Apr 10 2024
  • Length: 13 mins
  • Podcast

Ep. #110: ­­Move to a Decentralized, Distributed Branded Newsroom

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  • Summary

  • It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people).


    In a creator-centric model, the system constraint is the capacity (and limited knowledge base) of the team responsible for creating content. But let’s be honest: most content managers are trained to write for SEO and top-funnel traffic, not for the customer.


    With a company-centric newsroom, there is no constraint. Content is guaranteed to be more diverse, more relevant and more value-additive for an audience who’s looking for real, tangible, unbiased stuff that they know they won’t glean from a surface-level blog written by a junior marketing person.



    ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

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    📖 CONTENT CAPITALIST: https://t.ly/9_9JG

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    🎓 eLearning Academy: https://t.ly/u0Dk5

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    🌐 Articles: https://michaelbecker.org/articles/

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