With a startling low average tenure of 18 months, today’s Chief Revenue Officer (CRO) is struggling.

The pressure primarily stems from the need to drive growth in a capital-efficient manner. This includes rapidly accelerating revenue growth while managing and optimizing the cost of sales and marketing operations, often within a constrained budget or shifting economic conditions.

It's this intense focus on both top-line growth and cost efficiency that’s contributing to the high turnover and short average tenure of CROs, as they must quickly demonstrate success in these areas.

So, what can they do about it?

In this episode, Guy Mounier, Co-founder and CEO of Aptivio returns to the podcast to talk about:

• How CROs can gain the visibility they need into their go-to-market motion so they can pull the right levers.
• Why working with recruiters may help to ensure a company is ready for a CRO before hiring.
• What the future sales tech stack and use of AI may look like.

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