Automation and digitization are rapidly transforming the LTL industry, enabling greater transparency and visibility. Seamless technology fosters improved planning, pricing, service, and relationships among carriers and shippers.

Host Jonathan Betz speaks with Barry Craver, VP of Technology at Old Dominion, who served OD on the business side for twenty years and took responsibility for IT in 2023, and Paul Dugent, Executive Director of the Digital LTL Council under the National Motor Freight Traffic Association. Paul is responsible for bringing together LTL motor carriers, technology providers, and shippers to standardize and digitize the data stream of an LTL shipment.

What tech trends and breakthroughs are reshaping LTL shipping? [1:23]

Looking forward, opportunities in automation and API standardization are promising. [4:42]

Why will standardizing APIs transform the relationship between carriers, shippers, and 3PLs? [5:33]

The biggest challenges for shippers when it comes to adopting the standardized APIs. [7:40]

How has the industry adopted and implemented the single standard eBOLs and other technological changes? [10:12]

Is the National Motor Freight Classification system being reimagined? [14:18]

From a technology standpoint, what will the LTL industry look like in 10 years? [20:20]

OD Outlook

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Shippers can direct freight-related questions to marketing@ODFL.com