• Ep. 12: PR for Good: Communicating Advocacy and Sustainability

  • Mar 10 2024
  • Length: 41 mins
  • Podcast

Ep. 12: PR for Good: Communicating Advocacy and Sustainability By cover art

Ep. 12: PR for Good: Communicating Advocacy and Sustainability

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  • Summary

  • The bywords of today's PR are feel good advocacies and earth love tributes. How do corporate giants balance authenticity and profitability and communicate these to the public effectively?

    Moderator: Rochelle Gamboa, APR - Head, Crisis Management - SM Supermalls

    Panellists:

    1. Yoly Crisanto - Executive Vice President, Chief Sustainability and Corporate Communications Officer - Globe Group

    2. Abigail Ho-Torres - Assistant Vice President – Head, Customer Experience - Maynilad Water Services Inc.

    We would like to thank the following who helped make this project possible:

    ABS-CBN Corporation

    Asian Institute of Management

    Evident Integrated Marketing and PR

    Mang Inasal

    MullenLowe MARC

    The New Channel

    TOG Integrated


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