This week on MissionCTRL, Ramon and the PD Flight Crew are joined by Nelson Merchan from the Connecticut Small Business Development Center, where he serves as a Business Advisor. Born in Bogota, Colombia, Merchan, like many, migrated to the United States in pursuit of the American Dream. Nelson holds a Bachelor's degree in Business Administration from Universidad del Rosario and an MBA in Marketing from Georgia State University.

Merchan shares a bit of his entrepreneurial journey that landed him at the CTSBDC (Small Business Development Center). Nelson’s career spans over fourteen years in marketing, marked by success in mastering access to challenging market segments, with notable success in mobilizing the Hispanic community and producing bottom-line results through creative implementation of both cost-containing and revenue-generating strategies. Merchan has successfully established businesses in Costa Rica and internationally and has been hired to speak in Chile and El Salvador. Put your seat belts on as we launch into this episode filled with solid small business tips.

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Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture.

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