Are you struggling to add dog training programs to your daycare offering?

Do you want to offer training but don’t have the staff or services to meet demand?

Maybe you already do training but find the revolving door of training clients a marketing headache?

How would you like to learn from a seasoned expert who has built a hugely successful pet care brand around innovative dog training services?

You are in luck, because in this episode of the Pet Boarding and Daycare Podcast, host Dom Hodgson talks with Jennifer van Garderen, the COO of Kennelwood Pet Resorts.

Jennifer shares her 23-year journey from a high school job to leading a nine-location pet care empire. She discusses the evolution of Kennelwood’s services, the importance of transparency and client communication, and how specialising in dog training has become a cornerstone of their success.

In this episode, you’ll learn about:

• Innovative In House Training Programs: How Kennelwood’s tailored training services keep dogs engaged and clients coming back for more!
• Group class vs One to One: How dog training has evolved to become a more personalised private session offering.
• Client Transparency: How Kennelwood provides honest, highly detailed feedback to build trust and credibility with their customers.
• Train the Trainer Bonus Business: How Kennelwood have added a professional dog trainer campus at a 10th location
• Community Centred Approach: How Kennelwood’s uses community events and volunteer work to have an impact in their community which enhance their brand reputation
• Finding the Staffing Sweetspot: How Kennelwood settle on a perfect facility size that gets the right balance between labor, revenue and cost of premises.
• Training Client Retention Strategies: Clever techniques to keep clients coming back with continuous training and enrichment offerings.
• Sales Skills for Dog Trainers: Why you need to find a trainer who can not only deliver transformative results, but ALSO sell the services.

Dom also does a deep dive on email marketing and shares three simple email automations you can add into your sales system to immediately boost profits…

Thanks to this week guest Jennifer Van Garderen. If you want to find out more about the Kennelwood operation click here now

Check out The Kennelwood Trainer Academy by clicking here

Remember, the next Pet Boarding and Daycare Expo is happening in Hershey from 4th-7th November. Be the first to find out when the show info goes live by clicking here now

Huge thanks to this week’s brand-new show sponsors Pack Pro.

PackPro provide Comprehensive, affordable, and efficient daycare staff training for your pet boarding and daycare facility, to find out more about how they can help you empower and support your team by creating playgroups that are safe, productive and fun to manage, go to PackPro.com

To find out more about Dominic Hodgson and his exclusive pet business consulting services go to petbusinessmarketing.com

You can subscribe to the Pet Boarding and Daycare Magazine by going to PetBoardingandDaycare.com

Episode Time Stamps:

• 01:00 – Why Dom has expo withdrawal symptoms.
• 02.30 – Pet Business email marketing mini masterclass
• 08.10 – 3 automations you can add into your marketing system
• 12.30 – How Pack Pro training can help train your staff members
• 13.00 – Meet Jennifer Van Garderen
• 16.09 – The Kennelwood Origin Story
• 21.30 – Collaborative pet care
• 28.50 – How Kennelwood built a reputation around training
• 34.58 – Making dog training more profitable
• 38.06 – Long term training = long lasting clients
• 42.12 – Kennelwood contact details