• Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

  • Apr 17 2024
  • Length: 44 mins
  • Podcast
Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices By cover art

Ep. 59: Brand Building in the Cannabis Industry: Strategies and Best Practices

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  • Summary

  • Dive into the intricate world of marketing strategy and branding within the burgeoning cannabis industry with Lisa Williams, Founder and CEO of The TOKE Agency. From understanding brand archetypes and crafting cohesive marketing strategies to leveraging loyalty programs and successful email and text campaigns, Williams navigates through the nuances of building a standout brand in the cannabis space.

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