• Ep. #6, Aligning Sales and Marketing Departments

  • Apr 12 2016
  • Length: 27 mins
  • Podcast
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Ep. #6, Aligning Sales and Marketing Departments

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  • Summary

  • In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics.
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