• Ep. 8 - Graham Miller and Jennifer Anderson, directors at C Spire

  • Sep 18 2020
  • Length: 51 mins
  • Podcast

Ep. 8 - Graham Miller and Jennifer Anderson, directors at C Spire By cover art

Ep. 8 - Graham Miller and Jennifer Anderson, directors at C Spire

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  • Summary

  • In this episode, we are joined by two directors at C Spire; Jennifer Anderson, director of marketing, and Graham Miller, director of digital transformation. We talk about:

    • How C Spire transitioned from traditional retail to the digital environment
    • The difference between digital marketing, media marketing, and marketing analytics
    • How marketing moves customers to the digital environment
    • Developing an organizational structure that supports digital marketing through strategy, management, and execution
    • How marketing and digital initiatives vary widely between wireless, fiber, and B2B applications.
    • How their Continuity of Operations plan helped guide C Spire through the COVID-19 pandemic 
    • How the pandemic super charged their eCommerce initiatives to help deal with lockdown and social distancing requirements. 
    • How virtual meetings helped maintain employee relations while working from home
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