Tibor Mérey is a Managing Director and Partner at Boston Consulting Group (BCG), global co-lead on the metaverse, and a core member of Boston Consulting Group's Technology, Media & Telecommunications (TMT); and Marketing, Sales & Pricing (MSP) practices. He leads the TMT practice in Austria, where he focuses on digital transformation and technology-enabled growth strategies. Prior to joining BCG, Tibor co-founded a freestyle fashion startup in Switzerland.

In this STIMY episode, we dive into all things metaverse/web3:

• 3:32 Co-founding a Swiss freestyle label with CHF 100
• 4:11 Milestone achievements
• 5:28 Working at BCG
• 6:37 How Tibor first got into web3
• 7:46 How BCG internally prepared to offer web3 consulting services to clients
• 9:44 Key components of a “metaverse”
• 13:03 How do you create a metaverse strategy?
• 14:26 Should all companies have a metaverse strategy?
• 15:43 Mitigating risks when companies enter the web3 space
• 17:32 How companies can get buy-in from existing customers & employees
• 19:58 How did Nike do?
• 22:20 What is “cultural relevance”?
• 24:05 Companies that haven’t done a good job?
• 25:30 Can companies regain the trust of customers?
• 27:05 Defining “authenticity”
• 29:23 How should you measure web3 success?
• 31:08 How can companies share ownership with their customers?
• 33:58 Interesting DAO use cases
• 35:24 Future trends 
• 36:59 How BCG has incorporate web3/metaverse strategies into their own operations
• 38:06 Advice for people entering the web3 space for the first time
• 39:54 Lowest risk ways for companies to dabble in web3/metaverse

if you’re a brand interested in developing a web3 space, or just want to know what a consultant thinks about companies who are entering the metaverse, then this is the episode for you.

📍Show notes: www.sothisismywhy.com/89 

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