• Ep2 - Community: Storefront Stories Community Project during COVID-19

  • Jul 2 2020
  • Duración: 12 m
  • Podcast

Ep2 - Community: Storefront Stories Community Project during COVID-19 Por arte de portada

Ep2 - Community: Storefront Stories Community Project during COVID-19

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  • Background Storefront Stories was started as an initiative to help businesses in downtown Anderson, SC tell their story during the COVID-19 crisis. After the Governor of South Carolina issued these two following orders in response to the COVID-19 Global Pandemic, we wanted to find a way to support local businesses.  March 31 - All nonessential businesses to close by 5 p.m. The order covers barbershops and beauty salons, fitness centers, bowling alleys, theaters, arcades, museums, sports that share equipment or cause people to come within six feet of each other, spectator sports, and indoor children's play areas, excluding child care centers. April 6 - Work or stay home order given. It adds the potential for arrests of violators. We never imagined what we would find when we started the Storefront Stories project! It has been an amazing journey since we recorded the first one on Tuesday, April 22nd. Goal of Project In close to one month since we launched the sign-up form on StorefrontStories.com; we started with this idea of capturing Downtown Anderson business stories sharing their experiences during COVID-19, a global pandemic, and how it has impacted our downtown Anderson main street.| What we found…is amazing! Many businesses have been forced to close. Many have tried to find ways to keep moving forward. Many have taken the time to refocus. And many have taken the time to even remodel and rebrand. Each business has experience this time period differently and it has been amazing the vulnerability shown by the business owners sharing tears of joy, sadness, and gratitude for this community that they love. To date, we have had 23 businesses sign-up. We have captured and produced 16 of those business stories and we are still working to schedule each one that has filled out the form on StorefrontStories.com! Production To keep this project simple and to protect both the businesses and our team at Rettew Creative, we had to create a production process to allow us to do the following: Capture multiple Storefront Stories in a single day. Allow us to capture interviews using social distancing guidelines.  Feature the business owner in front of their business.  Ask three simple questions to streamline the video editing process Capture content in 1080p since the videos would be used on social media platforms like Facebook, Instagram, and Twitter. We used a two camera approach to capture the the business owner interview, allowing for simple editing when creating a final video. We also used a boom microphone so we would not have to put a wireless lapel microphone on the person. Finally we captured a high quality image of the business owner in front of the business as a thumbnail when sharing on social media.  Results So far, we have produced 16 different Storefront Stories videos, uploaded to YouTube and placed on the StorefrontStories.com website. We have also shared those 16 Storefront Stories on social media including Facebook, Instagram, and Twitter. As of July 2, 2020 the Storefront Stories project has reached 39,932 people and has experienced 14,494 video views.  Podcast Episode This podcast episode discusses this process and the community impact from this project. 
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