• Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders

  • Apr 25 2024
  • Length: 30 mins
  • Podcast
Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders By cover art

Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders

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  • Summary

  • In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.

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    Timestamps and Key Insights

    01:34.7-First Pricing Mistake: Cost-based pricing

    03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty

    06:39.0-Third Pricing Mistake: Margins as psuedo strategy

    08:25.8-Fourth Pricing Mistake: Frequent Discounts

    10:15.5-Fifth Pricing Mistake: Lack of strategy to move up

    15:04.9-Sixth Pricing Mistake: Scale-up unfriendly

    18:41.3-Seventh Pricing Mistake: Not communicating value

    22:41.3-Eight Pricing Mistake: Not finding out price sensitivities


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