• Ep22 - "Nudge" by Thaler & Sunstein, w/ Andi Wrenn, AFC

  • Jun 29 2024
  • Length: 29 mins
  • Podcast

Ep22 - "Nudge" by Thaler & Sunstein, w/ Andi Wrenn, AFC

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  • Summary

  • #BLUFFbooks 📚 — “Nudge: The Final Edition:” (p. 2021) by Richard Thaler & Cass Sunstein

    Subtitle: "Improving Decisions About Health, Wealth, & Happiness."

    Big Ideas Below: ⬇️


    💡1. Homo Economicus?: Humans are not purely rational creatures - we're all highly influenced by our (very uncertain) personal environments.

    💡2. Think Fast! - We rely on cognitive heuristics to react to sudden danger & conserve mental energy. But such biases can produce very flawed decisions.

    💡3. Choice Architecture: "We make the room, and the room makes us." There's no such thing as an "influence- neutral" environment.

    💡4. Libertarian Paternalism: Requiring folks to use their reflective, higher-level thinking skills to consciously "opt in" if they really want the "unhealthy" option.
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