In this episode, Celeste discusses how the hospitality industry is lagging behind in the use of technology for prospecting and outreach. Statistically, a majority of salespeople are using video and voice in their outreach, with the use of these tools expected to increase.

Celeste shares practical tips on how hospitality teams can adapt to these changes, including the use of Loom, a free tool for video prospecting, and the ability to send voice notes through LinkedIn and smartphones. With research indicating that 80% of business-to-business conversations will take place on an online digital platform by 2025, it is essential for teams to develop these skills.

Join Celeste as she delves into how the use of video and voice in prospecting and outreach can create a competitive advantage and deeper connections with customers. You won't want to miss this episode's valuable takeaways for hospitality professionals.

The Hospitality Sales Edge Podcast is brought to you by TLR Hospitality, the trusted and go-to leader in LinkedIn sales training and expertise for B2B Hospitality sales success. See what sales success could look like for your team by heading over to www.tlrhospitality.com.

About the host:

With over two decades of experience in the hospitality industry, Celeste Berke Knisely is a highly regarded leader in the field. She has successfully managed and overseen sales and marketing teams and is well-versed in the strategies that excel, the ones that fail, and the obstacles that may arise along the way. Celeste combines her extensive industry knowledge with her advanced comprehension of modern sales tactics, in order to help organizations adjust their processes and strategies to the digital-centric world.

Ways to connect:

TLR Hospitality - ⁠http://www.tlrhospitality.com⁠

Connect with Celeste: ⁠https://www.linkedin.com/in/celesteberke/⁠

Key Takeaways:

• The hospitality industry is behind in the use of technology for prospecting and outreach.
• Video and voice prospecting can create a competitive advantage and deeper connections with customers.
• Statistics show that a majority of salespeople are using video and voice in their outreach, and the use of these tools is expected to increase.
• Loom is a free tool that can be used for video prospecting, and LinkedIn and smartphones allow for the sending of voice notes.
• Teams need to adapt to these new skills as 80% of business-to-business conversations will take place on an online digital platform by 2025.

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Action Items:

• [ ] Encourage teams to use video and voice prospecting tools such as Loom, LinkedIn, and smartphones.
• [ ] Ensure teams have a platform set up for visibility and credibility before sending video or voice notes.
• [ ] Consider setting up a camera for Zoom or Microsoft team meetings to create visibility and stand out.
• [ ] Research and learn from mentors who specialize in video prospecting.
• [ ] Stay ahead of the game by adapting to new skills and tools in prospecting and outreach.