Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row.

Chris began his career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where he grew to manage over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum. Chris’s first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.

 In this episode, we discuss:

• Chris’s start as a part-time marketer and how he fell into working with law firms.
• The importance of branding and why it is often misunderstood in the law field.
• The most effective ways to brand or distinguish a law firm while bringing new clients.
• The personal approach of doing marketing with your hands instead of an AI.

Please let me know your thoughts! 

Connect with Chris Dreyer:

Website: https://rankings.io/

Facebook: https://www.facebook.com/rankingsio/

LinkedIn: https://www.linkedin.com/company/rankingsio/

Intsagram: https://www.instagram.com/rankingsio/ 

Youtube: https://www.youtube.com/c/Rankingsio 

Connect with Cindy Watson:

Wesbite: https://watsonlabourlaw.com/ 

Facebook: https://www.facebook.com/womenonpurposecommunity/ 

Twitter: https://twitter.com/WomenOnPurpose1 

Instagram: https://www.instagram.com/womenonpurposecoaching/ 

YouTube: https://www.youtube.com/channel/UCCHOGOsk0bkijtwq8aRrtdA?view_as=subscriber 

Learn more about your ad choices. Visit megaphone.fm/adchoices