This episode covers the following chapters from the book:

• SECTION 2 (CONTINUED): DIAGNOSIS. THE ULTIMATE GUIDE TO TOOLS AND TECHNIQUES TO UNDERSTAND HOW YOUR WEBSITE CAN BE IMPROVED
  • Diagnose by…seeing how others describe it in writing (because their words are likely to reveal a lot)
  • Diagnose by…talking to a “VOC aggregator” (perhaps the fastest way to understand users)
  • Diagnose by…encouraging your visitors to phone you (so you can understand them better)
  • Diagnose by…creating—and then studying—a knowledge base of answers to your visitors’ questions (to manage the long tail of obstacles)
  • Diagnose by…running user tests (to see your pages’ shortcomings firsthand)
  • Diagnose by…using eye tracking (to identify where your visitors are looking)
  • Diagnose by…using pop-up surveys (to recruit participants for your user tests)
  • Measure your wins…using A/B testing (to test different versions of your webpages to see which is the best)
  • Know your market by…analyzing your competitors (to see what they have learned about their visitors)
  • Why each of the techniques for understanding your visitors is like a spotlight

How to get the most from Making Websites Win:

1. To see all the resources mentioned in Making Websites Win, visit https://conversion-rate-experts.com/book-links/.
2. All profits from Making Websites Win are donated to the charity Mary’s Meals. This version is free, but if you’d like to donate regardless (thanks!), visit https://www.marysmeals.org/.
3. To keep up to date with new techniques for growing websites, get the free email newsletter from https://conversion-rate-experts.com/gifts/. When you join, you’ll also get some useful reports, including examples of winning pages that have more than doubled the sales of Conversion Rate Experts’ clients.
4. To hear some additional useful how-to guides for improving websites, subscribe to our other podcast—the Conversion Rate Experts podcast—at https://conversion-rate-experts.com/podcasts/.
5. To see almost a hundred interviews with companies whose profits have been transformed by the techniques described in this audiobook, visit  https://conversion-rate-experts.com/clients-and-results/.
6. If you notice anything you think is inaccurate, wrong, or missing, please let us know by emailing feedback@conversion-rate-experts.com.
7. If you’d like a bargain-priced copy of the eBook version of Making Websites Win—or a nice hardcover—visit https://conversion-rate-experts.com/book/.
8. The authors are available for interviews, opinion pieces, and odd jobs around the home. Just email oddjobs@conversion-rate-experts.com.