• Episode 08: Designing and Conducting Consumer Surveys for Use in False Advertising Cases

  • Feb 25 2022
  • Duración: 42 m
  • Podcast

Episode 08: Designing and Conducting Consumer Surveys for Use in False Advertising Cases

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  • Resumen

  • In this episode, our guest Dominique “Mike” Hanssens, professor of marketing at UCLA’s business school, discusses how to properly design, conduct and report on consumer surveys for cases involving unfair competition and deceptive advertising.

    Here is the link to the Reference Guide on Survey Research by Shari Seidman Diamond: https://doi.org/10.17226/13163.
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