In this conversation, Co-Founders T.J. and Josh discuss the origin story of Songs for Sales, a company that creates personalized songs for sales outreach. They share their early success and the power of using music to break through the noise of traditional outreach methods. They emphasize the importance of storytelling and personality in sales and marketing, and how their approach can help companies stand out and connect with their target audience. The conversation highlights the problem-solving nature of sales and the need for alignment between sales and marketing teams. Overall, Songs for Sales offers a unique and fun solution to the challenges of sales outreach. In this conversation, Josh and TJ discuss their new venture, Songs for Sales, and their unique approach to sales and marketing. They explore the cost of extravagant company culture and the potential pitfalls of spending excessive amounts of money on employee perks. They also discuss the importance of thinking differently and taking risks in sales and marketing strategies. Finally, they invite listeners to join them on their adventure with Songs for Sales and explain the process of creating personalized songs and pitches for companies.

Chapters

00:00
Starting a New Business

01:06
Unexpected Launch and Early Success

02:16
The Hilarious Approach of Writing Jingles

03:14
The Origin Story of Songs for Sales

04:18
The Problem of Getting Meetings

05:52
The Solution of Sending Personalized Videos

07:48
The Success of the Jingle Approach

09:23
The Convergence of AI and Outreach

11:26
Sales as Marketing and Marketing as Sales

13:48
Crafting a Narrative in Song

16:12
The Problem with Traditional Sales Approaches

19:05
The Wall Between Outreach and Customers

20:06
Using Music to Break Through the Wall

22:40
The Power of Storytelling and Personality

25:13
Sales as Problem Solving

27:39
Sales and Marketing Alignment

29:52
The Promise of Songs for Sales

32:03
The Combination of Music and Sales

33:36
Creating a Fun and Memorable Experience

34:24
The Cost of Extravagant Company Culture

35:25
A New Approach to Sales and Marketing

36:23
Joining the Adventure with Songs for Sales