• Episode 10: Push vs. Pull Energy: Knowing the Difference of your Visual Storytelling Core Elements and Impact

  • Dec 6 2021
  • Duración: 12 m
  • Podcast

Episode 10: Push vs. Pull Energy: Knowing the Difference of your Visual Storytelling Core Elements and Impact

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  • Many Brands and Ecommerce shops need help with navigating Push vs. Pull Messages. Visual Storytelling is important because understanding how to pull your audience in with impactful visual images, is the key to building a lasting relationship with your audience.  In today's episode, I go in-depth about how Startups, Brands and Ecommerce shops can benefit from identifying a Push Message  vs. Pull Messages and knowing how to effectively use an aligned Pull message within their visual storytelling assets.  This subject came up for me when I think about the Story of the film Godzilla and how a 100 million dollar big box office movie was a complete flop because you can't talk at or push a message onto your audience -- you have to pull them in by demonstrating that you have been paying attention with a compassionate and listening ear and that you are speaking their language. Also, in the quote of Danny Meyer, the CEO of Shake Shake says their ultimate goal of all of their restaurants is that their customers leave feeling that by having enjoyed a meal there, that it was a good use of their time. I thought this was important to talk about in this episode because far too many marketing messages are being pushed and brands are experiencing a devastating disconnect from being in active listening mode with their audience in order for their visual imagery to be in sync. I learned about Push vs Pull Messages when I have worked with brands to build upon increasing their pull energy that attracts the right type of clients and customers towards them, as well as being out in the world as a consumer on the receiving end of a pushy message and it doesn't feel good. Here's what you'll learn in this episode: How to avoid the filibuster fiascoHow to better gage their audience's energetic bandwidthHow to use more aligned pulling messaging and imagery to attract more of the right people to their corner of the universe.  Resource shared in this episode:The Magic of Visual Storytelling On- demand Masterclass Schedule a story time call with the team here LehmanCreativeGroup.com
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