• Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet

  • Jun 18 2024
  • Duración: 1 h y 5 m
  • Podcast

Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet Por arte de portada

Episode 137: Live Case Study Breaking Marketing and sales silos with a pilot ABM with Andrei, Vladimir, Lee Adam & Divash Basnet

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  • Resumen

  • In the new episode of Fullfunnel Live we share a live case study of a 2-months ABM program launch with Divash Basnet, VP Marketing and Lee Adam, Product Marketing from Cardata.


    We cover:


    - How to get buy in from sales and stakeholders to launch a joint program
    - How to orchestrate a pilot program and set up the right KPIs for the ABM team
    - How to balance marketing and sales resources between ABM and other motions
    - ABM team, stack, playbooks and results of a 2-month pilot


    OUR SPONSOR - DEALFRONT


    No more not knowing who’s coming to your website, convert more leads and get a free trial at Dealfront: https://bit.ly/3UwLUZr


    RESOURCES


    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/
    Join our community for B2B marketers - The Trenches: https://trenches.community/
    Upcoming events: https://lu.ma/fullfunnel/events
    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Lee Adam - https://www.linkedin.com/in/leefaithadam/
    Divash Basnet - https://www.linkedin.com/in/divashbasnet/
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