Today, we are joined by Dr Judy Friedlander, founder and CEO of the non-for-profit organisation PlantingSeeds, whose flagship project, the B&B Highway, has grown from one B&B to over 120 in three years, with the regenerative corridors now in three Australian states.

Before founding the organisation, Dr Friedlander had an impressive media and journalism career. She worked as a newspaper editor and feature writer for The Australian, The Sun Herald, and The Sydney Morning Herald.

She was also a producer at Channel Nine Television, where she worked on research for her master's degree in interactive multimedia. Later, she completed her PhD at the Institute of Sustainable Futures at the University of Technology, Sydney.

In this episode, we talk about Dr Friedlander’s transformation from a journalist to a leading advocate for environmental issues, focusing on the importance of effective communication, personal and organisational branding, and the role of values in driving positive change for biodiversity.

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Connect With Me:

Website: https://garrybrowne.com.au/
Facebook: https://www.facebook.com/Garry-Browne-AM-128667246043006 LinkedIn: https://www.linkedin.com/in/garry-browne-am-bba118/
YouTube: https://www.youtube.com/channel/UClmBLvthjUa7nwrpIIqjbAQ

Connect With Dr Judy Friedlander:

LinkedIn: https://au.linkedin.com/in/dr-judy-friedlander-7b659731
PlantingSeeds Website: https://www.ps.org.au/
PlantingSeeds LinkedIn: https://www.linkedin.com/company/plantingseedsau/ PlantingSeeds Facebook: https://www.facebook.com/PlantingSeedsAU/ PlantingSeeds Instagram: https://www.instagram.com/plantingseedsau/