Fee Stubblefield shares insights from his new book A Culture of Promise and his journey growing The Springs Living from a promise to his grandmother to 20 communities offering independent living, assisted living, and memory care in three states.

About Fee

Fee Stubblefield, founder and CEO of The Springs Living, owns, develops, and manages communities and services for older adults. Based in McMinnville, Oregon, it owns and operates twenty communities in the Pacific Northwest, offering independent living, assisted living, and memory care services.

Stubblefield serves on the Board of Directors of the National Investment Center for Seniors Housing and Care (NIC) as a member of the executive committee and inaugural vice chair of strategy. He served as the chair of the Oregon Health Care Association (OHCA) and has served as the chair of the Providence Milwaukie Foundation.

Inspired by a promise to his grandmother, Stubblefield founded The Springs Living in 1996 to deliver quality experiences and services to older adults to support them in living life to its fullest.

Key Takeaways

• A good leader asks for help and protects the culture of the organization.
• The Springs Living hires for values. You can't train values.
• When you take care of your organization’s culture, you take care of your customers. If you focus on quality—customers will find you.
• Senior living is a people-oriented business. Real estate is a component, but taking care of people is the core operation.