Summary

In this episode, Josh and T.J. cover a range of topics, starting with Josh's recent performance at THON at Penn State, a dance marathon that raises money for children with cancer. They delve into the preparation, nerves, and the intense energy of the event. The conversation seamlessly transitions to the importance of relationships in sales and the drawbacks of mass email outreach. They highlight AppCues' personalized customer engagement campaign and explore the potential of Songs for Sales in the tech B2B SaaS space.

Later in the episode, the duo interviews Jeff Hillen, CEO of Warehouse Buyers Club, a marketplace for used and pre-owned material handling products. They discuss the challenges in the industry, the unique approach Warehouse Buyers Club is taking at the MODEX conference, and the significance of creating a memorable booth experience. Jeff emphasizes the focus on building relationships with small to medium-sized businesses and the value of trust and reliability in the industry.

Takeaways

1. THON at Penn State is the largest student-run philanthropy, raising money for children with cancer.
2. Preparation for a performance at THON involves careful planning and consideration of the setlist and technical aspects.
3. Mass email outreach can diminish a company's brand; a personalized and human approach is more effective.
4. Personalized customer engagement campaigns, like AppCues' singing Valentine's Day messages, can yield impressive results.
5. Songs for Sales has potential in the tech B2B SaaS space, reducing touchpoints and expediting the close.
6. Creative and unique sales outreach approaches can yield positive outcomes.
7. Using Songs for Sales at conferences creates memorable experiences and attracts attention.
8. Collaborating with companies, like Warehouse Buyers Club, can lead to exciting opportunities.
9. Warehouse Buyers Club focuses on building relationships with small to medium-sized businesses in the material handling industry.
10. Creating a memorable booth experience at conferences is crucial to stand out from competitors.
11. Using music as a sales tool can help connect with potential customers and leave a lasting impression.

Chapters

• 00:00 Introduction and Weekly Podcast Ambition
• 00:33 Josh's Performance at THON at Penn State
• 01:31 Josh's Experience at THON
• 03:00 THON as the Largest Student-Run Philanthropy
• 03:56 Preparation and Performance at THON
• 04:58 Nervousness and Desire for a Great Performance
• 06:37 Performing at 4 AM and the Energy of the Crowd
• 08:33 Growing the Songs for Sales Page and Discourse on Outreach
• 09:02 The Convergence of Sameness in Outreach
• 10:31 The Diminishing Brand Effect of Mass Email Outreach
• 12:04 The Importance of Relationships in Sales
• 13:31 The Anti-AI Outreach Approach
• 14:51 Voicemail from Scott McTaggart
• 18:29 AppCues and Personalized Customer Engagement
• 19:13 AppCues' Singing Valentine's Day Campaign
• 23:14 Songs for Sales in the Tech B2B SaaS Space
• 25:25 Reducing Touch Points and Speeding up the Close
• 28:09 Taking a Home Run Swing in Sales Outreach
• 29:35 Using Songs for Sales at Conferences
• 31:08 Introducing Jeff Hillen and Warehouse Buyers Club
• 32:08 Introduction to Warehouse Buyers Club and Material Handling
• 33:15 Finding Customers and Suppliers
• 36:30 Creating a Memorable Booth Experience
• 41:57 Staying Focused on Niche Markets
• 43:48 Building Relationships with Small to Medium-Sized Businesses
• 46:51 Using Music as a Sales Tool