• Episode 21 - Mark Colgan - Agency Sales Design

  • Mar 25 2024
  • Length: 22 mins
  • Podcast

Episode 21 - Mark Colgan - Agency Sales Design By cover art

Episode 21 - Mark Colgan - Agency Sales Design

Listen for free

View show details

  • Summary

  • Summary


    In this podcast episode, Chris Simmance interviews Mark Colgan, an agency advisor and partner, about his experience in B2B sales and marketing. Mark shares his insights on building a pipeline and seeing results, as well as the value of working with agencies. He emphasizes the importance of onboarding and communication with clients, and highlights the need for agency owners to have confidence in their services and selling abilities. Mark also discusses his opinions on AI copywriting tools and the misconception of needing a high volume of leads. Overall, the conversation provides valuable advice and lessons for agency owners.


    Takeaways


    Understanding the ideal customer profile is crucial for building a pipeline.

    Focus on the closest opportunities in the pipeline and follow up with past business.

    The handover process and onboarding experience can make a significant impact on client satisfaction.

    Confidence in selling and the service being offered is key to success.

    Beware of the misconception that a high volume of leads is necessary for agency growth.
    Show more Show less
activate_primeday_promo_in_buybox_DT
Show more Show less

What listeners say about Episode 21 - Mark Colgan - Agency Sales Design

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available