• Episode 3: The Power of Branding

  • Feb 1 2024
  • Length: 35 mins
  • Podcast

Episode 3: The Power of Branding By cover art

Episode 3: The Power of Branding

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  • Summary

  • Summary

    In this conversation, Kayla Petrasek, an aesthetics coach and marketing expert, provides an introduction to the aesthetic industry and shares valuable marketing tips for aesthetic clinics. She emphasizes the importance of leveraging social media platforms like Instagram and Facebook, as well as utilizing search engine optimization (SEO) to maximize online presence. Kayla also discusses the power of branding and differentiation, the use of effective content in marketing, and the importance of reviews and responding to them. She concludes by offering her marketing agency's services to help clinics with various marketing needs.

    Chapters

    00:00 Introduction and Background
    06:36 Marketing Tips: Instagram, Facebook, and SEO
    19:24 Leveraging New Technologies and Science
    22:41 The Power of Branding and Differentiation
    23:10 Effective Content and Marketing for Aesthetic Clinics
    26:58 Maximizing Online Presence: SEO and Website Platforms
    31:17 Importance of Reviews and Responding to Them
    34:09 Conclusion and Call to Action
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