In this episode of the Just Say Something Podcast, Host and CEO Philip Clark
talks with Geno Church, an integral player in the newly launched Power Collective
initiative.

Geno has had a long-standing involvement with Just Say Something, dating
back to its origins as Greenville Family Partnership. He is a seasoned
creative design and word-of-mouth marketing veteran, with a wealth of experience spanning
global projects. Geno is passionate about leveraging his skills to foster community
engagement and awareness around critical issues such as substance abuse
prevention. As he puts it, "The power of the collective is greater than anything I could
create with my wrist or brain."

Phillip and Geno dive into the creative genesis and strategic planning behind the Power
Collective, highlighting key insights into effective grassroots marketing and the role of
community in spreading impactful messages. Geno shares with Phillip his journey from
his early days with Just Say Something, demonstrating how decades of design and
marketing experience have culminated in this powerful initiative. Geno says, "What hit
me was the power around the table of parents facing this crisis personally; that was far
greater than any design I could create."

Don't miss out on learning about their innovative approaches, including partnerships
with local events, such as pickleball tournaments and car shows, to expand their
outreach.

Key Takeaways:
-Collaborative Efforts: The Power Collective is a joint initiative involving multiple
partners to tackle the opioid crisis and mental health challenges through
community-driven strategies.
-Grassroots Marketing: Emphasizing the importance of leveraging existing
community events for outreach rather than organizing new ones.
-Tangible Tools: Introduction of lockable prescription vials as a practical tool for
preventing substance misuse, with a significant potential impact on public health
and safety.
-Innovative Merchandise: Launch of Power Collective-themed merchandise,
including T-shirts with vintage car designs to broaden visibility and generate
funds.
-Comprehensive Resources: Commitment to providing communities with a
range of supportive resources, including Narcan and fentanyl test strips.

For more information, please us at www.justsaysomethingsc.org and
www.powercollectivesc.com. Also, you can always give us a call at (864)467-4099.

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#pickleballtournaments #opioidcrisis #grassroots #community #planning #passion