• Episode 4: Funnel of Love

  • Dec 14 2020
  • Length: 7 mins
  • Podcast

Episode 4: Funnel of Love

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  • Summary

  • Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you're halfway to being able to plan an effective campaign. 

    Show notes:

    Funnel Illustration

    Digital Funnel Illustration
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