• Episode 5: Quantify to justify: the importance of a data driven business case in sales.

  • May 10 2023
  • Length: 37 mins
  • Podcast

Episode 5: Quantify to justify: the importance of a data driven business case in sales.

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  • Summary

  • In a good market, selling is tough and a solid, data driven business justification is helpful in progressing deals.

    In a tough market, it's absolutely essential. No business justification, no deal.

    In this episode, we'll talk conceptually about how to start the cost benefit analysis conversation.

    Bonus segment: shrinking the first transaction to drive logo velocity and Net Revenue Retention.
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