In this captivating episode of the Discovered podcast, Rachel Tonner delves deep into a dynamic conversation with e-commerce expert Matthew Medlyn. Leveraging his extensive background working with renowned brands like Wiltshire Farm Foods, Love Honey, and Graham & Brown, Matt explores the unique hurdles of designing for diverse user personas, ranging from seniors to caregivers. They explore the evolution of website design elements, such as skeuomorphism, that empowered non-tech-savvy users in the early 2000s to connect with online shopping.

The discussion takes an intriguing turn as they navigate the intricate landscape of sexual wellness products, dissecting the challenges of gender-based categorization versus other methods. They also touch upon industries like fragrances that grapple with similar issues, and what ecommerce as a whole can learn from this. Together, Rachel and Matt underscore the significance of avoiding assumptions in e-commerce, pushing boundaries, and prioritizing user preferences, with a couple of massively useful tips -- discount codes, and working with affiliates -- you can use right now before Black Friday. Join us for an enthralling exploration of progressive e-commerce practices.