• Episode 63: The Great Sponsorship Reshuffle, Plus Lucy Small Joins to Talk Surf Brand Marketing

  • Mar 24 2024
  • Length: 1 hr and 15 mins
  • Podcast

Episode 63: The Great Sponsorship Reshuffle, Plus Lucy Small Joins to Talk Surf Brand Marketing By cover art

Episode 63: The Great Sponsorship Reshuffle, Plus Lucy Small Joins to Talk Surf Brand Marketing

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  • Summary

  • A lot has changed since surf brands started at the grassroots level in the late 60's. From making boardies with grandma to an endless cycle of greed and excess, passing from one owner to the next.

    This episode we talk about all of the recent changes in brand ownership and what that means for the sponsorship of many women, before being joined by Lucy Small to talk through why a recent marketing campaign landed so poorly for many women in the surf industry.

    Chapters
    00:00 - Intro
    08:18 - The Great Sponsorship Reshuffle
    41:56 - Lucy Small on Surfing's Sexualisation of Women

    Info
    Music: Dry Grass, courtesy of Body Type
    Contact: info@womensurf.net
    Instagram: @the.double.up
    Web: www.womensurf.net
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