Bob Hansen, Principal at Second Nature, joins host Bob Preston to discuss the mid-market multifamily rental sector and its challenges and opportunities. He highlights the importance of attracting renters through amenities and value-added services. Bob also discusses the impact of economic factors on rental rates and the challenges tenants face in affording rent. He emphasizes the need for property managers to focus on the resident experience and leverage technology to meet the younger generation’s expectations. Listen in as Bob Preston and Bob Hansen unpack the mid-market multifamily sector and the opportunities for property managers to grow their portfolios.

Topics Covered
01:45 Introduction and Background
03:45 Overview of the Mid-Market Segment
06:25 Factors Shaping Demand for Mid-Market Rental Units
10:45 Affordability and Tenant Challenges
12:45 Keeping Properties Performing at Optimal Level
17:15 APM Help Midroll Comnmercial
18:30 Importance of Occupancy Rates
19:25 Amenities and Features in the Mid-Market Sector
21:45 Resident Benefit Package and Second Nature's Offerings
31:00 Outlook for the Mid-Market Multifamily Sector

Connect with Bob Hansen: https://www.secondnature.com/

Episode 79 Featured Sponsor: APM Help
APM Help specializes in offering property management services, including trust account bookkeeping, daily bank reconciliations, audit and compliance support, maintenance coordination, and more. (https://www.apmhelp.com/)

Shout-out to all of our fabulous Industry Icon Sponsors for supporting our show:

SureVestor (https://surevestor.com/)
Blanket (https://blankethomes.com/)
VPM Solutions (https://www.vpmsolutions.com)
RentScale (https://rentscale.com/)
APM Help (https://www.apmhelp.com/)
Upkeep Media (https://www.upkeepmedia.com/)
Second Nature (https://www.secondnature.com/)
zInspector (https://www.zinspector.com/)
Showdigs (https://www.showdigs.com)
Latchel (https://www.latchel.com)

Connect with Bob Preston
https://www.propertymanagementbrainstorm.com/

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