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In this conversation, Rabbi Yisroel Bernath and Dr. Kenny Friedman invite their first guests, and chat with rockstar winemaker brothers Gabriel and Shimon Weiss of Shirah Wine, of course all while enjoying a glass of Shirah wine.

They discuss the origins of Shirah Wine and their journey in winemaking. The conversation covers topics such as the production, growth of the winery, the decision-making process for blends, the market for white wines, the importance of labels and packaging, and the ageability of their wines.

Gabriel and Shimon discuss the readiness of wines to drink and the aging process. They explain that every wine is ready to drink, but the aging process can enhance or change the flavors. They also discuss the challenges of winemaking, including financial and logistical aspects, particularly for kosher wine. They mention their influences in winemaking and their plans for the future, including the possibility of producing lower-cost wines.

Takeaways
---Shirah Wine's first vintage was in 2009 and has grown from producing 300 cases to 3000 cases per vintage.
---The winery focuses on Rhône varietals but also explores new and interesting grape varieties.
---The decision-making process for blends is flexible and depends on the vineyards and the desired outcome.
---Shirah Wine aims to offer a diverse portfolio of wines to excite customers and maintain brand excitement.
---The labels and packaging of Shirah Wine are designed by Gabe's sister and feature creative and humorous elements.
---Shirah Wine believes in the ageability of their wines and recommends cellaring certain bottles for future enjoyment. Every wine is ready to drink, but the aging process can enhance or change the flavors.
---The challenges of winemaking include financial and logistical aspects.
---Gabriel and Shimon have been influenced by winemakers such as Jonathan Hajdu, Jeff Morgan, Joe Hurliman, and Craig Winchell.
---They plan to continue producing high-quality wines and may explore the possibility of producing lower-cost wines in the future.
---They encourage listeners to support small wineries and express their gratitude for the support they have received.

Find out more about Shirah Wines and become part of their wine club at https://www.shirahwine.com/

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