• Episode 9 - The Crown and the Royal Brand - Professor Pauline MacLaran

  • Feb 19 2021
  • Length: 32 mins
  • Podcast
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Episode 9 - The Crown and the Royal Brand - Professor Pauline MacLaran

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  • Summary

  • Professor of Marketing and Consumer Research Pauline MacLaran, of the School of Business and Management, discusses the careful brand cultivation of the Royal Family, including the fine balance between their accessibility and mystique, their representation in popular culture such as the hit Netflix series The Crown, and the precarious position of the royal brand’s future. 
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