Etsy vs. Goimagine: A David vs. Goliath Showdown

Ranked Categories:

Mission/Business:

• Goimagine: Donates profits to charities helping children, such as Horizons for Homeless Children and Relief Nursery, and exclusively supports handmade items. Rating: 5

• Etsy: Profits are directed to shareholders, impacting seller and buyer experiences. No longer exclusively handmade. Rating: 1

Seller User Experience:

• Goimagine:

• Lacks integrated shipping labels.

• No promotional coupons for conversions.

• Requires Stripe for payments, adding extra steps.

• Limited analytics and no individual listing stats.

• No dedicated seller app, but has a community app.

• Similar listing and shop setup to Etsy, making it easy to transition.

• Keeps buyers within the seller’s shop. Rating: 3

• Etsy:

• Comprehensive marketing suite and tools.

• Integrated payment processor and robust analytics.

• Alerts for conversions and detailed customer insights.

• Extensive experience and resources. Rating: 4.5

Support:

• Goimagine:

• Known for stellar seller support with CEO involvement.

• Easy to get help and quick resolutions.

• No support phone number, only a help center and forum. Rating: 4

• Etsy:

• Declining support quality since going public.

• Difficult to resolve issues quickly.

• Shops can be suspended with limited recourse.

• Has support chat and a help center. Rating: 3

Buyer Experience:

• Both offer gift recipient options and customer apps.

• Similar, user-friendly checkout processes.

• Etsy:

• Cleaner, more professional checkout.

• Multiple payment options like PayPal and Google Pay. Rating: 5

• Goimagine: Lacks additional payment options. Rating: 4

Traffic/Buyers:

• Goimagine:

• 600,000 visits in three months.

• 6,000 sellers.

• Estimated 46,500 buyers. Rating: 1

• Etsy:

• 1.3 billion visits in the same period.

• 93 million buyers per year.

• 8.3 million sellers. Rating: 5

Summary:

Goimagine is a promising platform with a strong mission, but it currently lacks some of the tools and traffic that Etsy offers. While Etsy has more resources and a larger user base, Goimagine’s focus on charitable donations and handmade items provides a unique appeal. Both platforms have their strengths and weaknesses, making the choice dependent on individual seller needs and values.